DPC Behavioral data, example 2: Data in a fidelity card

Example 2: Data in a fidelity card

  • Case 1: the card is from a supermarket and includes only the number of points gained from purchases.
    • Score = 1 (by nature of the data set).
  • Case 2: the card is from a supermarket and includes information on purchase history for the last month.
    • Score = 2 (no alteration due to contextual factors).
  • Case 3: the data come from a transportation card and includes information about location/movements over the last year.
    • Score = 3 (a detailed profile of the individual can be created).
  • Case 4: the card is from a pharmacy and includes information on recent purchases of medical products.
    • Score = 4 (by nature of data set disclosing sensitive data).
Last modified: Saturday, 20 February 2021, 11:10 PM